Get News and Stock Info with Perplexity in Google Sheets

Get News and Stock Info with Perplexity in Google Sheets
Photo by Markus Winkler / Unsplash

As long-time users of AI automation tools, we're thrilled to share some exciting news from one of my absolute favorite tools. AI Sheets has just launched a game-changing integration with Perplexity API, and it's about to transform how you work with data in Google Sheets!

What's the Big Deal with Perplexity API?

The new Perplexity integration brings real-time search capabilities directly into your spreadsheets. Unlike traditional AI that relies solely on training data, Perplexity can search the web in real-time to pull in the latest information - stock prices, company news, influencer updates, market data, and pretty much anything else you can search for online.

How It Works

Using the new function is super simple:

=PERPLEXITY("Your search query or prompt")

Just like the =GPT() formula you might already love, you can reference cell ranges:

=PERPLEXITY("Latest news about", A2)

Real-World Use Cases That Save Hours

1. Sales Prospecting on Steroids

The Flow:

  1. List prospect companies in column A
  2. Use =PERPLEXITY("Latest company news about " & A2) in column B
  3. Use =PERPLEXITY("Extract key achievements from this news: " & B2) in column C
  4. Then =GPT("Write personalized sales email mentioning " & C2 & " for " & A2) in column D

Now you have personalized, relevant sales emails based on the prospect's latest news - all automated!

2. Investor Research Dashboard

The Flow:

  1. List stock tickers in column A
  2. Use =PERPLEXITY("Current price and 1-year performance of " & A2) in column B
  3. Use =PERPLEXITY("Latest quarterly earnings highlights for " & A2) in column C
  4. Use =PERPLEXITY("Recent analyst ratings for " & A2) in column D
  5. Use =GPTTABLE("Summarize key investment factors for " & A2 & " based on " & B2:D2) in column E

Boom! Instant investment research dashboard that updates with fresh data every time you refresh.

Perplexity AI Stock Tracking Made Easy

One of my favorite applications of this new integration is the ability to pull real-time stock information without leaving your spreadsheet. Simply use =PERPLEXITY("Current stock price of AAPL") and get instant results! Want more detailed analysis? Try =PERPLEXITY("TSLA stock price forecast and recent analyst ratings"). You can even create a comprehensive portfolio tracker that updates in real-time, pulling everything from price movements to breaking news that might impact your investments. The days of switching between your trading platform and spreadsheets are over - now you can have everything in one place with AI Sheets and Perplexity working together.

Perplexity AI News: Your Custom News Aggregator

Another game-changing application is creating your own personalized news dashboard right in Google Sheets. With the Perplexity integration, you can pull the latest news on any topic directly into your spreadsheet with queries like =PERPLEXITY("Latest AI industry news today") or =PERPLEXITY("Breaking news about climate policy"). Create a comprehensive morning briefing by setting up a sheet with different news categories (tech, business, sports, etc.) and having the latest headlines automatically populated. You can even set up competitor monitoring by using =PERPLEXITY("Latest news about " & A2 & " in the past 24 hours") where A2 contains competitor names. Need industry-specific news? Just create a dedicated tab for industry updates with =PERPLEXITY("Latest developments in renewable energy sector"). The days of checking multiple news sites or RSS feeds are over - now your spreadsheet becomes your customized news hub!

3. Content Creator Monitoring

The Flow:

  1. List favorite influencers/creators in column A
  2. Use =PERPLEXITY("Latest content published by " & A2 & " in the past week") in column B
  3. Use =PERPLEXITY("Key topics discussed by " & A2 & " in their recent content") in column C
  4. Use =GPTTABLE("Content ideas inspired by " & A2 & " discussing " & C2) in column D

Perfect for content marketers who need to stay on top of industry trends!

Why This Is a Game-Changer

What makes this integration special is the combination of real-time data access with AI-powered analysis - all within your familiar spreadsheet interface. Before this, you'd have to:

  1. Search manually for information
  2. Copy/paste into your spreadsheet
  3. Then apply AI analysis

Now it's all in one seamless flow!

Getting Started

To start using the Perplexity integration:

  1. Install AI Sheets if you haven't already
  2. Open a Google Sheet and go to Extensions → AI Sheets → Launch
  3. Start using the =PERPLEXITY() formula!

This is just the latest in a long line of innovations from AI Sheets. From generating tables with =GPTTABLE() to creating images with =GPTIMAGE() and now accessing real-time search with =PERPLEXITY(), they continue to push the boundaries of what's possible in spreadsheets.

Have you tried AI Sheets yet? I'd love to hear how you're using it in your workflows!